A YouTube Collab is a lot similar to implementing the word featuring in a song. In layman language, it is a partnership with another YouTuber for a particular purpose. However, using this strategy has strings attached to it. Most of the time, the person you partner with might want to eat a piece of your cake.
The most popular way to express a collab is by either having the actual person in one of your videos, asking for advice and mentorship, or selling your collab’s product service or name. For the first option, you will see that most of these videos turn into interviews and podcast scenarios. This is where you engage in a meaningful conversation with your collab to find out their interests, how they think and act, and what made them start their own YouTube channel. Such stories are compelling to your audience and might create enough buzz for them.
The second part is about advice and mentorship. A collab doesn’t have to be all about the gains, likes, views, and comments that you will get. It can be about knowing your niche and boiling down to see what works for them. And the lessons they learned when they went through the creation of their legacy. It will turn out that you will be able to see the person behind the camera as a real person.
The last part might be you when you are stuck. You don’t know what next you will do when you want to expand. Instead of sitting on the bleachers, you play the game on the pitch. You give your best shot at trying to sell your collab’s product, service, or name. This means that you will get an association loop in the minds of your customers. They will have an association of your channel with a particular person.
If you succeed in the last part, then God would have answered your prayers before you even realize it.
Why do They work?
Create an association
This is a technique that is used in persuasion and sales. It is where you label a product or a service with a similar thing or undeniable need. This changes the importance in the buyer’s mind and creates a sense of urgency that had not existed before. Doing a collab creates the same impression, even though in reality it is just a strategy on how to get more followers on YouTube.
This kind of buzz and engagement is essential for the growth of any YouTube channel, and that’s one of the reasons they are used by many.
Improves the ranking of a video
This means that you have a double chance at improving your exposure in your videos. Every time someone searches for your collab’s name or your name on YouTube, then you have a chance of improving the engagement on your content. This is positive news to hear if you have been going through heel just to receive a comment or like. If you are strategic enough, place a video popup of some of your videos at the end of your collab video. Make sure it’s related to what you are talking about.
In the end, you will receive the rewards because your video will be favored by the algorithm. This causes it to rank higher compared to other videos.
They promote growth
It is easy to work on a YouTube channel if there are two of you. Also, there’s a reason that you two work together. Maybe it’s because your skills complement each other or compensate for the other’s weaknesses. Such combinations can be deadly and can create massive growth to any YouTube channel, whether big or small.