A YouTube Collab is a lot similar to implementing the word featuring in a song. In layman language, it is a partnership with another YouTuber for a particular purpose. However, using this strategy has strings attached to it. Most of the time, the person you partner with might want to eat a piece of your cake.
The most popular way to express a collab is by either having the actual person in one of your videos, asking for advice and mentorship, or selling your collab’s product service or name. For the first option, you will see that most of these videos turn into interviews and podcast scenarios. This is where you engage in a meaningful conversation with your collab to find out their interests, how they think and act, and what made them start their own YouTube channel. Such stories are compelling to your audience and might create enough buzz for them.
The second part is about advice and mentorship. A collab doesn’t have to be all about the gains, likes, views, and comments that you will get. It can be about knowing your niche and boiling down to see what works for them. And the lessons they learned when they went through the creation of their legacy. It will turn out that you will be able to see the person behind the camera as a real person.…